The Ethereum Name Service (ENS) is a blockchain equivalent of the popular internet naming convention known as the Domain Name System (DNS). Much like DNS allows websites to map their IP addresses to human-readable domain names (like gemini.com), ENS enables the same functionality for decentralized websites and wallets. But rather than replace the old way of doing things, ENS is designed to complement the existing DNS system, and even offers support for users to register ENS names for DNS domains cryptocom whitepaper they already own. In that case, why not register readable names and associate them with a specific address in order to facilitate this task? That is precisely what ENS does. Ethereum Name Service (ENS) was born as a large decentralized system that works on Ethereum and its function is the same as a DNS. Basically, it serves as a great notebook or container for any information. An information that is stored in the Ethereum blockchain and that we can reference and search freely and without censorship.